It was great to be part of such an interesting and important discussion as our webinar with Social Media Today this week – really helping to shape how our industry thinks about online influence, how to measure it and how…
No Comment Read MoreBy now I’m sure all of you following Social Media stories have encountered the absolute cluster that is the Amy’s Baking Company debacle. If not I’ll pause while you ponder the events here . Now that picked your jaw up off…
No Comment Read MoreSeth Godin had an interesting post last week (unsurprisingly – it’s Seth freaking Godin) about the lure of the new and how it can take away from actually getting some work done. “If ONLY I get this new technology integrated,…
No Comment Read MoreDespite what the title may evoke in your brain (which is still, no doubt, addled by election coverage), this isn’t a post about the wisdom of labeling people “Makers or Takers” (yes, it’s a silly idea because the real world…
No Comment Read MoreAfter an interesting and healthy debate, our industry appears to be reaching consensus that social popularity is not influence. We certainly agree. In my last blog on solving the social priority problem, I illustrated the point by comparing the potential…
No Comment Read MoreEngaging with customers through social media is already a best practice, but doing so effectively requires solving two daunting problems. Let’s assume for now that you can filter out the noise of everyday “chatter” to find the conversations that truly…
No Comment Read MoreWell, as you can see below, I’m not a “Hipster” (yes the guy in the tie is me) but I did just acquire a new Surface Pro and I’m thinking it just might qualify as ironically cool in a sea…
No Comment Read MoreI picked up Nate Silver’s recent book, “The Signal and the Noise,” over the holidays, for a couple of reasons. One, his predictions for the 2012 election cycle were uncannily accurate, repeating his performance of four years ago. And two,…
No Comment Read MoreHave you checked out our re-launched and redesigned mBLAST Website? If so, you may have noticed a few subtle changes to the names of our various mPACT products. (And if you’ve not yet seen the site, take a look and…
No Comment Read MoreInteresting editorial on social CRM bad habits in eCommerce Times today. We agree with one of the main points: that companies need to take a more sophisticated approach to their social metrics, starting with “influence.” Because measuring influence is about…
No Comment Read More