Have you checked out our re-launched and redesigned mBLAST Website?  If so, you may have noticed a few subtle changes to the names of our various mPACT products. (And if you’ve not yet seen the site, take a look and let us know what you think – we’ve expanded the markets we serve rather significantly over the past six months or so with increased customer adoption of our API-based mPACT Connect products, so it was well past time to reflect that on our site!)

What we’ve done is standardize our product naming around the mPACT brand, so our products that previously had “mBLAST” in their name now go by mPACT. Our goal was consistency and simplification – as well as reflecting the fact that the same underlying mPACT dISTIL™ algorithms underlie and support all of our products, regardless of how those products deliver data to our clients.

The end result is four variants of “mPACT”, as follows:

• mPACT Connect:  Previously called mBLAST Connect. This is our flagship API-based product for OEMs as well as enterprises and consulting companies who wish to use their own software or visualization tools to digest and use our data feeds.
• mPACT: Previously called mPACT Pro. This is our main web-based product, designed primarily for enterprise, consultancies and PR/Marketing agencies.
• mPACT Search:  This is our free-to-use search engine which provides a subset of mPACT functionality and allows anyone to use our mPACT dISTIL™ algorithmic search and analysis in a limited way.
• My mPACT:  This is our personal product, designed to help individuals see where they have the most impact on the Web and to find other influential voices within their personal topics.

Besides the names, nothing else has changed – except of course that we have and continue to refine our algorithms and increase the breadth of data being fed into our system with new data partners. We’ll be following these product name updates (and our updated website) with a series of real-world case studies in the very near future, so you can see how our users are integrating mPACT products to solve real-world business problems for themselves and for their own clients. They never cease to surprise us with new ways of making our mPACT data useful and with their elegant integrations and implementations. So stay tuned!

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