Have any of you followed the Applebee’s firing story? Have you gone to the Applebee’s Facebook page to see what self-immolation looks like while it’s in progress? If you haven’t, just go there now and read through the comments on…
1 Comment Read MoreI was reading an article about marketing that crossed my desk this morning (you can find it here). I’m always interested in what someone says when they say “the CEO is interested in these items” because it seems simplistic to…
No Comment Read MoreFor those who read my last post about Social Media, Customer Service, time, and how it relates to the catastrophic failure of a new car at 718 miles, I have an interesting update. BMW Assist (which is run by Allstate)…
No Comment Read MoreI was excited to pick up a new BMW 335xi (my old car was off lease so I decided to finally buy this one and commit). That excitement wore off quickly last Sunday when at approximately 3:10pm the engine oil…
No Comment Read MoreHere’s a scenario that happens more than you might think and definitely more than you wish: The internet group Anonymous has just announced that they’ve hacked into your computers and stolen your data. Furthermore, they’ve stolen your customer’s credit card…
No Comment Read MoreWe continue to improve our mPACT® API and add important features to it. Our most recent addition is the ability to create feeds. You can create a feed with keywords or complex Boolean query and you will get entire set…
No Comment Read MoreIf you’ve been following along and reading parts 1 and 2 of my Media Strategy series, you may be wondering by now: “where’s the real action in this series and when is Mark just going to get to it already?”….
No Comment Read MoreWith our latest mPACT Pro™ software upgrade we made a procedural change as well. Specifically, we’ve changed how we offer trial accounts to new users. Don’t worry: we’re still offering a free two-week trial with full functionality… no obligation, no…
No Comment Read MoreWhen I last finished my last post I probably left you with the impression that Facebook/Social Media ads are useless. Much like your Social Media strategy, that impression was wrong because you read something into my post that wasn’t there….
No Comment Read MoreIt seems that every would-be pundit is hawking some sort of expertise these days for a “Social Media Strategy” for companies. Everyone breathlessly talks about how advertising is moving to Social Media platforms, that they’re going to be the wave…
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