mPACT Pro at a Glance

mPACT Pro is a revolutionary web-based marketing tool that automatically identifies the Influencers who you need to target, based on Authority, Currency, Relevancy, Volume, and other key data points. mPACT Pro is affordable and delivers tremendous efficiency, market insight, and competitive advantages to your campaigns. Revolutionize your marketing efforts! Listen to your market. Engage with the Influencers who matter most to you and your business' success. For a limited time, you can sign up for a free 14-day trial of mPACT. Get started here.

It begins with the data!

mPACT Pro indexes over a Terabyte of data 24x7 every single day. This data streams in from over 1,000,000 publications and other media sources. Then, we utilize patent-pending processes and algorithms to analyze the data and deliver you with specific, actionable information.

The mPACT Pro interface is an easy-to-use, customizable dashboard and a robust set of graphical reports which enable you to identify exactly who the Influencers are that your market is listening to.

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mPACT Pro Dashboard

We provide a high-level overview of the mPACT Pro scores for your company, your competitors and your top Influencers. Drill into any dashboard item to get details. Or click on any contact name or source name to open their profile. Toggle between all media and just those that you have selected as your Media That Matters.

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Identify and focus only on the key Influencers who matter most to your business.
  • mPACT Pro can be customized to work in your market so you can discover and analyze influencers, social media, articles, blogs, and opportunities based on the topics or keywords you define for both your company and your competitors. Tabs at the top of the screen let you setup and customize multiple dashboards to track different market segments, divisions, companies, products, and people.
  • At a glance you will see how you and your competitors are performing both currently and over the past month in the marketplace with Influencers
  • For your company or your clients, identify exactly who the top Influencers are. Amongst all the various authors, bloggers and social media voices, who in the media really matters the most to your company in reaching your audience? To your competitors? Influencer scores and ranking are derived from calculations looking at topical relevancy against the keywords you have defined, authority, reach, currency, and other metrics to determine who has influence today based on changes in the market.
  • For your company or your clients, determine precisely what these Influencers (and others) are saying about you, your products, your people and your competitors via online articles, blogs and social media. mPACT Pro delivers "media monitoring" that’s integrated, interactive and intelligent, so you can track and make sense of it all.
  • For your company or your clients, find opportunities that are complementary to your marketing efforts to better change the opinion of Influencers and others in your market. We help you find opportunities where you can influence your Influencers and in turn influence your market.

mPACT Pro Article Volume Report

An at-a-glance landscape view of article/blog coverage of your company and competitors based on the topics, companies and competitors you select. You receive a detailed list by date of the individual articles and blog entries tracked by mPACT Pro. View the number of "mentions" in articles and blogs each company has received during the timeframe indicated, as well as the cumulative coverage trend.

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mPACT Pro Influencer Map

Based on the keywords you enter, we find all articles, blogs and social media that match. We then analyze the authors of these articles, blogs, posts, and tweets to determine who is most influential. The results are based on relevancy, currency, authority, volume, and other key metrics. You can choose to view results for all publications, or just your Media that Matters publications.

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Social Media Report

View who is influencing your market within the realm of social media, based on topics you enter. We constantly monitor millions of feeds from Facebook, Twitter, Delicious, FriendFeed, and other social sources. You can segment your view over a range of time periods (from 4 hours to 30 days), and drill deeper to view the number of actual mentions. You can see the volume, and changes in volume over the previous period for you and you competitors.

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Opportunities

Quickly and easily identify Influencer processes that your company can participate in to increase your market presence. In the report you'll see opportunities such as Awards programs, Editorial Calendar opportunities, Call for Speakers, Buyer's Guides and Directories offered by Publications, Event Organizers, Associations, and other Influencer opportunities that match the topics you choose.

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