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mBLAST Expands Patent Portfolio
New patent extends technology coverage of influencer workflows.
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mBLAST Names New CEO, Mark Hatch
CTO Mark Hatch takes reins as new CEO and founder Danny Briere leads Advisory Board
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mBLAST Launches New Services, mPACT API and mPACT MediaSearch
New services expand the mPACT portfolio, providing API and search engine access to mBLAST’s extensive media database.
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Why Your Influencers Matter Now More Than Ever
MarketingProfs carries a contributed article from mBLAST CEO Gary Lee, discussing the increasing importance of influencer marketing and providing a three step approach to succeeding at it.
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Discovering influence: It’s more than a single influence score
mBLAST CEO Gary Lee contributes a post to the OpenView Labs blog, explaining why single influencer scores don't really help marketers find the right influencers for their market and products.
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Ashton Kutcher, American Airlines and the Nature of Influence
mBLAST CEO Gary Lee contributes a guest post to the Social Times, offering perspective on the nature of influence and the impact of high "raw" influence voices as demonstrated by the recent Ashton Kutcher/Village Voice Twitter conflict.
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Take the Grunt Work Out of Monitoring Social Media with mBLAST
Diana Huff of DH Communications gives a glowing review to mBLAST's mPACT Pro and My mPACT solutions, saying that as soon as she saw a demo of mPACT Pro: " I instantly “got” it. It automates a lot of the grunt work associated with PR and marketing. And, instead of giving you a generic score, the way Klout does, it shows you, via graphs and other information, just how influential people are on given topics."
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Social Media Analytics: Marshall Sponder Provides Social Media Proof
mBLAST's mPACT products are discussed in this Technorati interview with Social Media Analytics author Marshall Sponder who says mPACT Pro is one of two "very useful platforms for organizations and agencies to purchase and use".
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It’s time to include Google+ in your social media strategy. Here’s how.
mBLAST CEO Gary Lee contributes to VentureBeat with a piece on Google+. It's time for businesses to make Google+ part of their social media and marketing strategy, Gary provides guidance on how to do so.
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When Monitoring Is Not Enough
mBLAST CEO Gary Lee, in a contributed piece at PR News, discusses why simple monitoring solutions aren't good enough when marketers and PR professionals try to deal with the volume of voices on Facebook and other social media.